Raise the bar
in Enterprise Go-to-Market

rule5 automates deep intelligence about the Accounts, People, and Relationships that will drive your revenue results to new heights.


rule5 is the industry's first account-based sales platform - a platform that is purpose built to significantly increase the performance and professionalism of enterprise GTM teams.

We are a team of seasoned tech industry professionals on a mission to transform the way B2B go-to-market teams engage with their customers and deliver value to their markets.

Our founding team includes GTM, product, and engineering expertise from world class organizations including Oracle, Google, and Qualtrics.
Account Intelligence

Account Intelligence

Identify your customers’ top strategic priorities, strategic initiatives, business challenges, industry trends, and KPI performance in their peer group. Formulate messaging and strategy to make the case for change based on metrics and business impact. Data sourced and continuously updated from 10K’s, earnings calls, investor presentations, news, and more.

People Intelligence

People Intelligence

Identify your buyer personas - the key influencers and decision makers who care about your solution. Avoid “single-threaded” sales engagements by identifying and engaging the right personas at every level. Engage people in context based on their interests, roles, challenges, and backgrounds.

Relationship Intelligence

Relationship Intelligence

The rule5 social graph reveals meaningful relationships between your organization and your customers throughout the customer lifecycle. Measure relationship quality at an individual level and company level. Extend visibility and measurement to your ecosystem of partners, advisors, board members, and influencers.

Territory Planning

Territory Planning

Prioritize the best accounts based on firmographic, technographic, and sociographic analysis.

Demand Generation

Demand Generation

Identify the right buyer personas at every level and engage them based on their top priorities and initiatives.

Account Planning

Account Planning

Account planning can be a time consuming task with mixed results. rule5 automates the hard stuff, delivering a consistent high standard of account planning insights to help the entire GTM team raise their game.

Opportunity Execution

Opportunity Execution

Align your value prop and messaging to your customer's most urgent challenges and KPI's.

Executive Briefing

Executive Briefing

Quickly generate the best EBD they've ever seen. You'll look good in the prep, and your executive will look great with the customer.

Sales Methodology

Sales Methodology

Activate methodologies like MEDDPICC or BANT at scale. Go from checking the box to changing the game.

Value Engineering

Value Engineering

Benchmark your customer against their peers in over 20 key performance indicators (KPI's). rule5 AI automatically shows how your customer stacks up, whether they are BEST, WORST, or somewhere in between.

  • rule5 AI, 5201 Great America Parkway, Suite 320, Santa Clara, CA, USA
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