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Change = Opportunity

90% of opportunities arise from a major change

Signal IQ monitors companies, buyers, decision makers, and even competitors to find leadership changes, M&A, new product announcements - all of the critical changes that mean opportunity for your business.

Did you know?


Sales opportunities are created by a major change


Former users convert 3x higher than normal leads


Leadership changes result in new opportunities
2x more pipeline and 40% higher productivity
Stay on top of your accounts, customers, competitors and buyers
Get actionable alerts to progress your opportunities with contextual engagement
Discover new leads by monitoring job changes of your former users, champions and contacts
Generate leads, build quality pipeline and automate outreach with relevant value messages at scale
Cuts out noise and surfaces relevant signals by using semantic search and AI


Let Signal IQ monitor your accounts and buyers to stay on top of everything.


How does Signal IQ work?

Signal IQ agents can be configured to monitor companies (your target accounts, current customers or even your competitors) and people (leads at target accounts, former users, champions and other contacts in your network). Here are the simple steps:

  1. Upload a CSV file with a list of company names to monitor.
  2. Upload a CSV file with a list of people (First Name, Last Name, Current Company) to monitor
  3. Select company signals of interest from the list (Earning calls, M&A, leadership changes, etc.).
  4. Provide the email address or Slack channels where notifications are to be delivered.

Signal IQ will start sending daily notifications of signals as they are detected with a summary and a link to the source.

What types of signals are generated by Signal IQ?

Signal IQ monitors companies and people for many different types of signals including Earnings Release, Leadership Changes, Funding Announcements, Mergers & Acquisitions, New Product Release, Strategic Initiatives, Growth plans and more. An example of an earnings release signal for Twilio Q4-2023 results is shown below:

Hi John,

Twilio released Q4 2023 earnings on Feb 15, 2024. Here are their earnings highlights:

Summary: The earnings for this quarter exceeded expectations with reported EPS of $0.86 compared to the expected $0.57.


  • Revenue: $1.076 billion
  • Non-GAAP gross margin: 52.4%
  • Non-GAAP operating margin: 16%
  • Free cash flow: $211 million

Key Metrics:

  • Organic revenue growth: 8% year-over-year
  • Dollar-Based Net Expansion Rate: 102%


  • Q1 revenue target: $1.025 billion to $1.035 billion
  • Non-GAAP income from operations for Q1: $120 million to $130 million
  • Commitment to reducing stock-based compensation expenses
How is this different from Google Alerts?

Google Alert uses keyword-based search which includes too much noise and very little relevant information.  It is like finding a needle in a haystack.  Signal IQ uses generative AI and semantic search that filters out the noise and only includes relevant signals.  Signal IQ categorizes signals using AI and generates notifications with a summarized snippet along with the link to the data source.

What is an AI agent?

AI agents are software programs implemented with artificial intelligence to perform specific tasks or solve particular problems. They operate autonomously without any direct human intervention and take actions using some form of logic and inference.  Many AI agents are designed to learn from their experiences or from provided data, allowing them to improve their performance over time. An AI agent can scour the internet and look for signals you care about and surface those for you. It can take those signals and then perform account research and generate personalized outreach messages. It is a smart workflow that can do the grunt work for you.

What can rule5 do with the signals it finds?

With the upgrade to the rule5 Enterprise Plan, you can leverage company and people signals to automate many workflows and significantly improve the productivity of your GTM teams.  Here are some of the tasks it can perform:

  • Generate relevant value messages
  • Perform detailed research about the company including strategic priorities and initiatives, business challenges, financial performance with KPIs, peer comparison, etc.
  • Prospecting outreach with contextual email message generation and delivery at scale
  • Leads creation and data updates in CRM
  • Generate insightful questions for a discovery call
  • Prioritize accounts

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